Influencer Marketing

Offers a unique opportunity for brands to connect with the target audience, and drive brand awareness, engagement, and sales

Kinds of Influencer

Macro

100,000 to 1 million followers

Good for reach and engagement

Micro

1,000 to 100,000 followers

Good for engagement and trust

Nano

Less than 10,000 followers

Good for trust and personal connections

Opportunities From Influencers

61 %

of consumers rely on recommendations from influencers to make purchase decisions

25 %

of Gen Z consumers rely on influencers’ content more than advertisements

58 %

of consumers trust influencers in niche interest areas more than celebrities

How to attain benefits from an influencer?

Brand Awareness

By partnering with an influencer who has loyal followers, the brand can expand and raise awareness about its products or services.

Audience Engagement

By using influencer’s engagement, the brand can create good interactions with the target audience and drive brand loyalty.

Content Creation

By collaborating with an influencer to co-create branded contents that display the products or services in a relatable way.

Brand Ambassadors

Influencers can serve as brand ambassadors to promote products or services to their audience.

Trustworthy

Influencers are trustworthy people so, a brand can leverage this trust to build credibility and upgrade brand reputation.

Influencer Marketing