SEO
(Search Engine Optimization)
SEO
SEO (Search Engine Optimization)
Optimizing a website to improve its visibility and rankings in search engine results pages (SERPs) without paying advertising fees
Opportunities in SEO
0 $
No advertising fees
Organic
Better for long-term visibility
94 %
of users immediately skip over paid search ads
Working Nature of SEO
On-Page SEO
It optimizes a website’s visibility in search engines, relevance, and user experience.
This includes optimizing content with relevant keywords, creating meta tags (title tags and meta descriptions), optimizing headings and subheadings, and improving website load speed.
Off-Page SEO
It means operating outside of the website to improve search engine rankings.
This includes building high-quality backlinks from reputable websites, engaging in social media marketing to increase brand visibility, and receiving mentions from other trusted sources.
Local SEO
It is essential for businesses with specific service locations.
It involves optimizing the website and online presence to appear in local search results, such as Google My Business listings, local directories, and map listings.